Intrinsic Value. Expertly Represented.

Cogent Equity

Cogent EquityCogent EquityCogent Equity

Intrinsic Value. Expertly Represented.

Cogent Equity

Cogent EquityCogent EquityCogent Equity

When It’s Time to Sell, Who You Choose Matters

Selling a company is a defining moment—and the right advisor makes all the difference. At Cogent Equity, we help owners of exceptional businesses navigate the sale process with clarity and firsthand experience. Our focus: representing the true value of what you’ve built and securing the right buyer, on the right terms.

Intrinsic Value is Critical

Most business sales focus on just financials, but intrinsic value goes further. It includes market position, operations, customer relationships, reputation, and growth potential—factors that build buyer confidence and increase sale price. Without understanding these, businesses risk being undervalued and misrepresented.

Business Owners First

Understanding the intrinsic value of your business requires someone who understands business


Having bought, operated, and sold businesses ourselves, we understand that intrinsic value goes beyond financials—it’s about market positioning, operational strengths, and growth potential. Without this perspective, businesses risk being undervalued or sold to the wrong buyer.


We approach every sale as experienced buyers would—conducting deep pre-market assessments, positioning businesses as strategic acquisitions, and ensuring only the most qualified buyers engage. This hands-on expertise maximizes sale price, minimizes risk, and secures the right buyer for a seamless transition.

Initial Steps

When considering selling their company, most business owners have two initial questions:


  1. What does the process look like to sell my company?
  2. What would my company likely sell for?


For owners of companies that meet our criteria, we provide clear answers to these questions—free of charge and with no obligation—ensuring you make informed decisions with confidence.

Our Criteria

We selectively partner with business owners who are serious about maximizing value and ensuring a successful transition. 


While there are exceptions, our ideal clients meet the following criteria:


  • Adjusted EBITDA between $1M - $5M, ensuring strong buyer interest and a viable sale.
  • Ownership in place for at least ten years, demonstrating stability, leadership, and market credibility.
  • Proven track record of profitability with consistent financial performance and clean books.
  • Industry agnostic, but prefer manufacturing, construction, and other B2B and select B2C businesses


We specialize in businesses that provide essential services, operate in stable markets, and have a clear path to transition.


Our focus is strategic, not transactional. 

We work with businesses that align with:

  • Our experience as owners and operators, ensuring we understand value beyond the numbers.
  • A proven, scalable sale process designed for businesses of this size and complexity.
  • Industries with a strong buyer market to ensure a successful, well-matched transition.


If your business fits these criteria, let’s discuss how we can help you achieve the best possible sale.

Let’s Talk

A casual conversation over coffee or at your offices starts the process of answering the questions you have.

Cogent Equity

Don Gerould - Managing Partner info@cogentequity.com (425) 923-3601

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