Intrinsic Value. Expertly Represented.
Cogent Equity
Intrinsic Value. Expertly Represented.
Intrinsic Value. Expertly Represented.
Intrinsic Value. Expertly Represented.
Most business sales focus on just financials, but intrinsic value goes further. It includes market position, operations, customer relationships, reputation, and growth potential—factors that build buyer confidence and increase sale price. Without understanding these, businesses risk being undervalued and misrepresented
Understanding the intrinsic value of your business requires someone who understands business
Having bought, operated, and sold businesses ourselves, we understand that intrinsic value goes beyond financials—it’s about market positioning, operational strengths, and growth potential. Without this perspective, businesses risk being undervalued or sold to the wrong buyer.
We approach every sale as experienced buyers would—conducting deep pre-market assessments, positioning businesses as strategic acquisitions, and ensuring only the most qualified buyers engage. This hands-on expertise maximizes sale price, minimizes risk, and secures the right buyer for a seamless transition.
When considering selling their company, most business owners have two initial questions:
For owners of companies that meet our criteria, we provide clear answers to these questions—free of charge and with no obligation—ensuring you make informed decisions with confidence.
We selectively partner with business owners who are serious about maximizing value and ensuring a successful transition.
While there are exceptions, our ideal clients meet the following criteria:
We specialize in businesses that provide essential services, operate in stable markets, and have a clear path to transition.
Our focus is strategic, not transactional.
We work with businesses that align with:
If your business fits these criteria, let’s discuss how we can help you achieve the best possible sale.
A casual conversation over coffee or at your offices starts the process of answering the questions you have.
Don Gerould - Managing Partner info@cogentequity.com (425) 923-3601
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